6 MIN READ

DATA CULTURE

Nobody reads the data dictionary, so we changed where it lives

Documentation that sits outside the workflow is documentation that does not exist.

Daniel Okafor

Data

A wiki page is where definitions go to die

We maintained a careful, thorough data dictionary for two years. It was accurate, well organised, and consulted by approximately nobody. People asked in chat instead, got an answer from whoever replied first, and moved on with a slightly wrong definition.

So we moved the definitions into the tools people already had open — surfaced on hover in the dashboard, attached to the column in the warehouse, printed in the query results. Usage did not need to be encouraged, because there was no longer anything to remember.

The maintenance question

Embedded documentation only stays true if updating it is part of changing the thing it describes. We tie definition changes to the same review that changes the underlying model. If the two drift apart, the build complains.

More articles

GROWTH

5 MIN READ

The onboarding email that quietly doubled retention

It was not the copy, and it was not the timing. It was what we stopped asking people to do.

Marcus Reyes

Growth

DATA CULTURE

7 MIN READ

Your dashboard is lying to you about weekends

Seasonality inside a week is stronger than most teams assume, and rolling averages hide exactly the signal you need.

Mei Tanaka

Data

ENGINEERING

8 MIN READ

We deleted 40% of our test suite and shipped faster

Coverage went down. Confidence went up. Here is how we decided what to cut.

Tom Becker

Engineering

GROWTH

5 MIN READ

The onboarding email that quietly doubled retention

It was not the copy, and it was not the timing. It was what we stopped asking people to do.

Marcus Reyes

Growth

DATA CULTURE

7 MIN READ

Your dashboard is lying to you about weekends

Seasonality inside a week is stronger than most teams assume, and rolling averages hide exactly the signal you need.

Mei Tanaka

Data

ENGINEERING

8 MIN READ

We deleted 40% of our test suite and shipped faster

Coverage went down. Confidence went up. Here is how we decided what to cut.

Tom Becker

Engineering

PRODUCT

6 MIN READ

Pricing pages are product surfaces, not marketing pages

Treating pricing as copywriting is why so many teams ship a page that converts badly and cannot be changed.

Elena Vasquez

Product

Ask your data anything. Get answers in seconds.

© 2026 Kessel. All rights reserved.

Ask your data anything. Get answers in seconds.

© 2026 Kessel. All rights reserved.

Create a free website with Framer, the website builder loved by startups, designers and agencies.