Latest article
PRODUCT
6 MIN READ
How we think about activation (and why 14% matters)
Most teams measure activation. Far fewer agree on what it means — which is why the number moves and nobody knows why.
Sarah Lindqvist
Product
ALL
PRODUCT
GROWTH
DATA CULTURE
ENGINEERING
GROWTH
5 MIN READ
The onboarding email that quietly doubled retention
It was not the copy, and it was not the timing. It was what we stopped asking people to do.
Marcus Reyes
Growth
DATA CULTURE
7 MIN READ
Your dashboard is lying to you about weekends
Seasonality inside a week is stronger than most teams assume, and rolling averages hide exactly the signal you need.
Mei Tanaka
Data
ENGINEERING
8 MIN READ
We deleted 40% of our test suite and shipped faster
Coverage went down. Confidence went up. Here is how we decided what to cut.
Tom Becker
Engineering
